An Invitation for Public Participation in Ecological Restoration: The Reasonable Person Model

Abstract

Public support plays a critical role in the completion and long-term success of ecological restoration projects. However, gaining this support has been a challenge in some cases. Local citizens have not always responded positively to restoration despite its touted benefits. In this article, I apply a theory of human behavior, motivation, and cognition called the Reasonable Person Model (RPM) in order to show how participation can be an effective part of restoration efforts. Using two case studies from Chicago, I discuss some of the issues that arise in restoration projects and how RPM may address them. This model identifies three important human needs, which when met contribute to more cooperative, reasonable behavior: cognitive map-building, meaningful action, and being effective. I demonstrate how RPM can be used to explain people’s reactions to restoration efforts and why participation works better in some cases than in others. I also present strategies based on RPM to promote more effective participation in restoration efforts.